From Italy to Egham, how Ferrari found a home in Surrey

When most people think of Ferrari, they think of Italy. The supercar brand, arguably the most famous and iconic of all, has become synonymous with its Italian roots. However, Surrey is somewhat of a surprising second home for the Scuderia. The county has a rich and unique connection to this iconic supercar brand – from Formula One winning drivers to historic dealerships.

Britain’s first ever Formula One Champion, Mike Hawthorn, who was driving for Scuderia Ferrari when he won the title in 1958, spent much of his life in Surrey. In 1931 Hawthorn’s family moved to Farnham, where Mike attended Barfield school, and his father owned and ran the Tourist Trophy Garage in Farnham, which continues today as Hawthorns.

Shortly after winning the title in 1958, Hawthorn would further Surrey’s Ferrari connection, agreeing a deal with Enzo to sell Ferrari road cars in the UK, becoming the first official UK distributor. In 1960, following the tragic death of Hawthorn, Col Ronnie Hoare, a racer, privateer and dealer, who had been good friends with the Hawthorns, stepped in to become Ferrari’s UK distributor. And so Maranello Concessionaires was born…

Today Maranello Sales, aptly named after the Italian hometown of Ferrari, is a local landmark in Egham. The eye-catching Grade II listed art deco showroom, Tower Garage, with its recognisable clock tower, stands proudly on the Egham Bypass. An iconic building to carry the name of this iconic car brand. It was first leased by Hoare and Maranello Concessionaires in 1967 and has remained a Ferrari flagship ever since.

The showroom, which dates back to 1935, has always had its roots in the automotive industry. It was originally built as a Vauxhall/Bedford sales and service centre for The Egham Motor Co. before being acquired by Shell in the early 1960s to operate as a petrol station and service centre.

From just four car sales in the first year, an enduring Egham proved to be Ferrari’s gateway to Great Britain… which today represents one the most important markets for Ferrari, with Maranello Sales one of the leading dealers. In 2012 the iconic showroom underwent a multi-million pound investment and refurbishment befitting the Ferrari name. Today, this world class facility is more of an experience for enthusiasts than simply a showroom.

The Egham showroom has up to 35 cars on display, including cars from the current product range as well as the Ferrari Approved programme.

If you’re an existing or aspiring Ferrari owner in Surrey, Maranello Sales is a must visit. Clients are invited to exclusive events at Maranello Sales, from Formula One screenings to car previews and launch events.

For more information about Maranello Sales, visit london-maranello.ferraridealers.com, follow @maranelloegham_ferrari on Instagram or call 01784 436431.